About US

We at Search Markup Digital Marketing create integrated digital campaigns and long term strategies to help you build connections in the digital world. We use the latest technology, innovative digital marketing solutions and dedication to deliver a beautiful product which functions as per your specifications.

Why We Are Different

We don’t believe in selling you unnecessary things and whatever doesn’t work for you isn’t sold to you. We keep your interests in mind while providing bespoke digital sizes for all businesses.

Our Work Process

We don’t hire outsiders for our work. We carefully plan, analyze and test our products  to  give  you  a  unique  and  engaging  solutions.  We  find  out  all  we  can about your audience, competitors and accordingly create a plan and a bespoke strategy.

Shaping Your Business For The Future

As consumer behavior always changes, it’s imperative that we monitor the present market conditions, your consumers and competitors and use  the  latest technologies  to  create  a  rich  and  engaging  user experience while shaping your business for tomorrow.

Advantages Of Digital Marketing

We personalize your digital marketing campaign so that it eventually leads to an increase  in  website  traffic  and  revenue.  Unlike traditional  marketing,  digital marketing  lets  you  track  each  click  made  and  measure  every  conversion generated. A strong organic search strategy helps reduce your marketing costs, improving your  brand  visibility  helps  increase  conversions  using  paid  advertisements  or sending  out  beautifully  designed  email  campaigns  to  targeted  customers.  As increased web traffic increases your revenue and sales, it’s important you maintain  a  strong  digital  marketing  campaign  using  link-attracting  unique  and relevant content.

Experience Digital Growth

Experience Digital Growth

 

As  each  business  and  customer  is  unique with  different  needs  and  requirements,  we create  a  bespoke  digital  strategy  befitting your business and customers. As 40% of the world uses the internet, businesses have to develop   strategies   befitting   the   future. While it’s still popular buying desktops than mobiles, mobiles do have an important role in the buying process.As  about  46%  of  UK  consumers  use  their  mobile  for  research  purposes, organizations  without  mobile-adapting  websites  risk  not  being  found  on  the desktop and delivering consumers to a competitor’s brand.

Our Digital Marketing Approach

Digital Campaign

Our digital   approach   evaluates   the present marketplace conditions, learns more   about   market   interaction   and finds  out more about the consumers’ buying  process  to  structure  your  aim and  objectives.

We  use  creativity  and analyze user experience to ensure your digital campaign focuses on achievable goals. As search engines and consumers interpret websites, the campaign will take these factors into consideration.

 

Aim And Objectives

We  will  analyze  your  business  aim  and  objectives  to  collaborate  it  with  your desired online activities. Expected results Our  campaigns  lead  to  increased  online  brand  visibility  and  website  traffic, higher conversions and better keyword rankings.

Your Website

Your  website  content,  color  scheme,  speed  and  functionally  of  your  website influences  your  target  audience.  We  accordingly  align  your  website  with  your
brand and the search engines’ interpretation of your website.

Marketplace

We  carefully  consider  how  your  customers  interact  online,  how  your  target market finds your website and how big your potential customer base is.

Let’s talk about the project you have in mind!

We  are  more  than  eager  to listen  to  your  ideas  as  having  a unique strategy without any compromise on accessibility and usability are vital for strong online marketing strategies.

 

Start My Project

STARTING THE PROJECT

Organic search (SEO)

Organic SEOOrganic search (SEO) involves improving website visibility through the search results of popular search engines like Google, Yahoo  and  Bing.

The  concept has changed over the years, and today emphasizes  on creating  and  promoting  factual  and  unique content  the  users  require to  help  improve your search rankings.

As natural link-building is also a part, you’ll miss out if you can’t attract high quality links  to  your website.

 

Why You Need It

You will not receive any traffic if your consumer can’t find your website. Without traffic,  you  end  up  without  any  return  on investment,  sales,  enquiries  or conversions.  Only  relevant  traffic  targeted  to  specific  landing  pages  to  sell specific  products  or  services  leads  to  a  successful  return  on  investment.  With organic  search,  you  have  the  advantage  of  building  online  brand  awareness, trust and love so that you are considered an authority in your industry.

Technical SEO

This involves an in-depth audit of your website   to   ensure   there   are   no technical  drawbacks  hindering  your website   performance. You end up with a collection of proposed recommendations  which  shape  your SEO aims and objectives.

Our in-house team or a third-party development team ensures the amendments are correctly implemented. On-page audits ensure your website is built based on SEO industry standards and a website structure with easily accessible content to search engines.

Our  experienced  Glasgow  SEO  consultants  will  ensure  your  practices  are  not limited to the crawling activities of search engines and there’s nothing in your website that Google or other search engines will consider against their guidelines.

They check everything on your site using a structured SEO audit system which is cross-checked against the wider community’s best practices to ensure your business website receives the latest advice and recommendations.

Contact Search Markup Digital Marketing if you have any questions about your website’s technical aspects or potential drawbacks as it’s the only Glasgow SEO company which can arrange an in-depth technical SEO audit.

Local SEO

Local SEO concentrates on using  a  measured and geographically targeted strategy to attract new visitors to your website through local search result optimization.

You need a local SEO each strategy to target your local marketplace and to send the right message to the right people. This is an important strategy for local businesses to drive local trade enquiries.

Increased Online Brand Visibility

Various SEO strategies help increase your website’s online visibility. The best is writing 100 unique and high-quality content and promoting factual information for  your  visitors.  Other  strategies  include  building  links  to  relevant  and  high quality websites of your industry, including your website to Google My Business, formatting your website’s technical code, correct use of keywords and headers and creating SEO-friendly URLs.

Tools like Google analytics help you monitor your business to improve conversion rates which is important for marketing ecommerce websites. As SEO is not appropriate for all websites, there are other effective Internet marketing strategies to use like paid advertising through pay per click (PPC) campaigns.

As search engines always tweak and change  their algorithms, this leads to changes in the websites’ average search result positions. As there were more than 500 algorithm tweaks and updates in 2010,businesses should follow Google’s guidelines to ensure they use a white-hat strategy all the time.

 

How We Work

Careful Execution and Planning Results in Effective Project Management

1. Everything Starts With A Conversation

We believe that effective project management is a consequence of careful planning and execution and that everything starts with a conversation wherein we understand your needs and requirements. This helps us develop a vision of your project.

2. Planning, Analysis And Implementation

We here reach a project structure and plan what has to be achieved in the defined time-scales by taking a good look at your business, industry and competitors. After planning everything, we put the plan into action to find out which strategy works best.

3. Optimization

Your project requires continuous optimization to increase conversions and meet your aims and objectives.

4. Digital Marketing Strategy And Reporting

We can promote your idea and started generating sales/enquiries once your website or mobile app is optimized. We then give monthly deep insights and analysis about your website and mobile app analytics which can be compared to give a deeper insight on the progress of your project.

 

Which Matrices Will We Improve?

 

Digital Marketing Strategy– Creating Your Brand’S Holistic Digital Strategy

We use tested and proven techniques to create an innovative digital marketing strategy to generate qualified traffic to your website and become an authority in your industry.

We analyze and learn all about your business environment and competitors so that we can act better and understand your audience needs. This helps us plan our next steps to show you what we can achieve. We thus achieve what we had set out to by using a structured approach of planning, research, implementation, testing and optimization.

As digital marketing campaigns work best with unique and engaging content, we suggest using an intuitive approach which not only reaches your brand ethos but also promotes it in a stunning master-piece. We display your brands, integrity, values and trust in our campaigns promoting your products or services.

Our digital campaigns bring together every digital channel to boost your cash flow, increase efficiency and capture relevant data to create a visually stunning end product all in a matter of months.

Our Services

 

 

Digital Marketing Strategy

Craft an innovative digital marketing strategy using tested and proven techniques which drive qualified traffic to your website. Rise above competition and become an authority in your industry.

Firstly, we will analyse and research your business environment and competitors. We can then act more efficiently and understand exactly what your audience want. This provides us with the opportunity to plan out our next steps and show you exactly what we can achieve.

Through a structured approach of research, planning, implementation, testing and optimization we can achieve exactly what we set out to do.

Digital Marketing campaigns work effectively when they are supported by unique and engaging content. We suggest an intuitive approach which not only delves into your brand’s ethos, but promotes it in a stunning design master-piece.

Our campaigns display your brand’s values, integrity and trust while promoting your products or services. Overall, our digital campaigns should bring together every digital channel.

Benefit from increased efficiency, boost your cash flow and capture relevant data while creating a visually stunning end product.

We are able to create a bespoke strategy for you in a matter of months.

Search Engine Optimization

 

  • Search Engine Submission
  • High-quality directory submission
  • Website audits
  • Keyword research
  • Search engine content writing
  • Article creation
  • Local & global search placement
  • Keyword ranking reports
  • Visitor traffic reports
  • Page title & meta description optimization
  • SERP snippet optimization
  • Video & image optimization
  • Website information architecture
  • Social media marketing
  • Link-building strategy & implementation
  • Online reputation management
  • E-commerce store optimization
  • Blogging strategy

 

Social Media Marketing

 

Social Media Management is all about creating a conversation, listening and engaging with your audience on various social media channels. In turn this will create trust in the consumer’s mind and your product may be perceived positively.

The more your customers are exposed to your brand, through various channels, the more likely they are to respond to your status updates, read information related to your company and become brand advocates.

Social media is now seen as a highly efficient customer service management strategy as the majority of consumers now take to the internet to express their opinions of products and services. Social media monitoring and management can protect your brand’s values, trust and loyalty.

 

Pay Per Click

We provide a variety of digital marketing solutions which can not only increase website traffic, but also the revenue which is generated from your online shop.

Google Adwords is a cost-effective, targeted method of driving the right customer, at the perfect time to your website’s landing page. This type of paid advertising works on a cost-per-click model, whereby you pay Google a specific amount of money per web visitor.

The price you pay varies based on the keywords which you wish to target. The cost-per-click varies on many factors, such as marketplace competition. Once you start advertising your adverts are entered into an auction.

The more relevant and well-written your adverts perform, the less you end up paying and your adverts will be better positioned. Usually this results in a high click-through-rate and increased volume of clicks.

Relevant and well written adverts appear prominently on Google’s search results page. Your adverts are rated by Google and assigned a value. How relevant your advert is deemed depends on how well you have written your advert and how relevant the landing page is to your advert.

Advantage Of Using Google Adwords

Targeted means to drive relevant traffic to your website
Tracked reporting for website conversions
– Reduced monetary risk involved as you only pay for what traffic you receive
Easy to manage, setup or pause
Helps increase prominence in Google’s search results page

Generate Website Traffic Instantly

This form of paid advertising can generate qualified traffic straight away. If you have enough budget and achieve a top placement potential customers will see your advert.

When consumers are searching for the keyword terms on which you are biding and you have placed a well-written advert, you will start to get clicks the second the advert is matched.

Google Adwords advertising is also very agile. Organic search engine marketing or other forms of advertising may take weeks or months to achieve website traffic.

With Google Adwords you can adjust your target audience in minutes. Therefore, by being able to adjust your pay per click campaigns instantly, means you can change direction efficiently.

Display Advertising / Retargeting

A challenge which many businesses can be faced with is how to accurately reach their target market in a cost-effective and timely manner. We can set-up and manage your display advertising and retargeting campaign, which will generate more leads and an increase in conversions.

Targeted Digital Marketing

Display advertising can take various formats, from static banners to video advertising. The use of rich media attracts website visitors’ attention, so that they gain interest in the product or service and are compelled to find out more.

Retargeting

Retargeting or remarketing, as it is commonly known, is central to every digital marketing strategy. Retargeting uses cookies to serve adverts to visitors that are interested in your product or services. This is an effective way of capturing previous visitors. It is a marketing technique which is often employed by E-commerce businesses to help generate further conversions.

Social Media Management And Monitoring- Creating A Conversation With Your Target Market

Social Media Management involves conversing, listening and engaging with your audience in various social media channels to help develop trust in the consumers’ mind and give a positive image of your product.

The more your customers are exposed to your brand through various channels, the higher the chances of their responding to your status updates, reading company related information and becoming brand advocates.

Social media is an effective customer service management strategy as many consumers now use the internet to express their opinions of products and services. So our social media agency at Glasgow and Edinburgh will help monitor and manage your brand value, trust and loyalty.

Better User Experience And Brand Management

Social Media Management improves customer relationships by managing customer service problems, dealing with customer complaints and engaging with consumers about brand experience.

Reach out and engage with your target market through social media platforms while recruiting brand advocates on the way by being proactive and building relationships with followers by providing them with engaging and interactive content.

Contact Us

Reach us and Plan your Project

2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India
Telephone : +91-120-426-1400 Mobile: +91-783-848-5390
Email : info@searchmarkup.com
sales@searchmarkup.com
support@searchmarkup.com
Website : www.searchmarkup.com

 

           

Search Markup Digital Marketing
2156, Sector 16A, Vasundhara,
Ghaziabad, Uttar Pradesh
Pincode – 201012, India,
Telephone- +91 120 426 1400,Cell +91 783 848 5390,
Web: http://searchmarkup.com,
Email: info@searchmarkup.com