10 Reasons Why Your Business Should Use Social Media

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
10 Reasons Why Your Business Should Use Social Media

Get your Free Website Audit Report

Social Media has changed the way business communicate today. It’s in our best interest to be informed regarding new opportunities. To some entrepreneurs, social media is the next big thing. A temporary yet powerful tool that must be taken benefit of while it’s still in limelight. To others, it’s a trending tool with no practical benefit.

Besides, a steep, complex learning curve.

According to a survey, 30% of millennials engage with brands on social media at least once a month. Whereas 60% of baby boomers look for promotions on it. In fact, 83% of B2B marketers have claimed they use social media. This indicates a huge opportunity for entrepreneurs to increase sales, but lack understanding to achieve results. Social marketing is a valued element of any marketing strategy. Here’s a look at 10 Reasons Why Your Business Should Use Social Media.

Benefits of Social Media For Business

If updates wisely, social media can be is a powerful tool. Some of the advantages of social media include:

  1. Brand Credibility

Brand credibility is more essential than ever before. The most obvious opportunity is to connect and interact with customers. In fact, social media is approach to engage with customers on a personal level. Studies show that 53% of Americans (Convince & Convert, 2018) who follow brands on social network sites are more loyal. If you already have an established brand, it will give you the convenience of building a brand voice.

2. Organic Brand Awareness

Building brand awareness doesn’t have to be expensive. Social media offers brands to boost positive brand loyalty. In fact, just by sharing a few creative ideas can drive organic traffic. However, inbound traffic is limited to people already familiar with brand. Each social profile you add is another way leading back to website.

3. Higher Conversion Rate

Social media marketing is a proven strategy to maximize profits. This can be done by building a community. In other words, advertising products or service on a social media platform. If you choose to advertise, the ads can either link back to your website or social media page. As a result, you don’t need a channel to publicize your brand.

In fact, studies have shown that social media platform (HubSpot, 2018) has a 100% higher conversion rate than outbound marketing. Higher the social media followers tend to improve brand credibility and trust. As such, building your social media audience can improve conversion rates on existing site traffic.

4. Attracting Customers

Attracting new customers is no easy task. You can employ social media strategies to make your business visible. For example, when considering a social media campaign, you gain customer interest by offering giveaways or promotions. Once you have a favourable following, you can focus on more specialized campaigns.

5. Improved Customer Insights

Even if you think, your business does not need social media. Indeed you can be logging to research on your competitor’s strategy. Learn how to uncover your social media competitors. By doing this, you’ll get an idea of what they are doing in this space, or finding out what customers are saying about. However, this is a valuable exercise. You can evaluate conversion based on different promotions posted on several social media sites.

6. Networking

Networking fosters an exchange of information among customers group. These customers can be a group of individual that share a common interest. It’s crucial for companies to prove their credibility. This is an effective way to improve the way you do business. Often, for the purpose of sharing knowledge and referrals. For example, Twitter posts can be used to interact and engage with customers.

7. Recruitment

Social recruiting has become a large phenomenon in recent times. Some business uses social media to advertise to vacant positions. Job networking social media sites like LinkedIn are dedicated to the help business attract skilled people. In a recent report, you can use various social media marketing tools to target these site. Alternatively, you can publish sponsored ads on social media

8. Improve SEO Ranking

Every business wants to increase traffic and user engagement. But is it possible over the internet? Business SERP ranking can sometimes affect the size and influence of social profile. Perhaps, SEO is the best way to attract relevant traffic from search engines. It’s no longer enough to regularly add a blog and update meta title. Search engines may calculate rankings based on social media presence. As social followers grow, your search engines visibility also increase. Therefore, social media is a common Search Engine Optimization (SEO) strategy.

9. Easy to Budget

Are financial constraints is causing you to restain marketing? In contrast to traditional marketing medium, social media marketing is inexpensive. Digital ads and mailers are some affordable form marketing online. Considering that 53% of people who follow a brand on social media are likely to become loyal patrons. Leveraging a social media marketing budget will pay off. Moreover, being cost-effective will help you accomplish high ROI.

10. Quality Leads

More and more business are prioritizing quality over quantity. When it comes to lead generation, social media helps captivate the maximum number of consumers. You Can improve quality leads by developing customized content. In fact, more quality content results in more inbound traffic. As a result, more prospects for you to convert.

Final Words

There is no denying that social media marketing comes with many benefits. In fact, both startups and established brands can make most of it. The longer you wait, the more you lose. By consistent updating social media, it will lead to increased traffic, improved brand loyalty, better SEO, higher customer satisfaction, and much more.

Moreover, you can easily gain against your competition on social media. Social media marketing when done right, can benefit business in a great way. Therefore, the earlier you start, the faster you see the growth in your business. If you’re interested in getting started but aren’t sure where to begin – head over to Search Markup Digital Marketing. Also, leave down comment below!

Must Read: Re-thinking About Social Media Campaign

Sonu Pandey

Sonu Pandey

I’m Sonu Pandey, manager search marketing at Search Markup Digital Marketing working in the capacity of web marketing strategist and very much passionate about digital marketing I teach and provide online marketing services build from New Delhi, India. If you are in need of an Online Branding, Advertisement, Email Marketing, Organic Search Engine Optimization, Conversion Rate Optimization, Consulting for New Product or Website do contact me at [email protected] or +9198 710 26077. Other interests include a strange love of learning anything business related, watching movies and reading biographies.

Leave a Replay

Lets Work Together

You are in Good Hands

About Search Markup Digital Marketing

Search Markup Digital Marketing is an agency for Digital Marketing Services and Solutions. We provide online marketing services including Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Online Display and Search Ads, Online Reputation Management, Online PR, Content Marketing, and Conversion Optimization.

Serving to (Delhi-NCR) from Vasundhara, Ghaziabad, Uttar Pradesh, India

Recent Posts on Online Marketing Services

Like Search Markup Digital Marketing on Facebook

Follow Search Markup Digital Marketing on Twitter

Search Markup Digital Marketing Services Introduction

Search Markup Digital Marketing on Instagram

Search Markup Newsletter Sign up

Search Markup Digital Marketing offers Online Internet Markting services from India to its International and Indian clients.

Also Read

Digital Marketing

10 Effective App Marketing Strategy That Works

Digital marketing for mobile apps is a buzz on the internet. Everyone will give you tips on app promotion. But no one will tell you easy ways to gain website traffic. In this post, explore the 10 best digital marketing strategies for mobile apps. These will surely help you promote your app and get traffic. 

Read More »
Digital Marketing ideas for Therapist
Digital Marketing

Digital Marketing for Therapists 9 Useful Strategies in 2021

Whether you have a clinic or offer online therapy, explore these effective digital market strategies for therapist business. During these unprecedented times of pandemic, more and more people are seeking therapy or counseling. There are different forms of a therapist like mental therapy, social anxiety therapy, relationship therapist, education therapy, and more.  Therapists and counselors

Read More »
Scroll to Top

Get Quote