Today, doctors and clinical practices face a major challenge to gain visibility as an impact of competition. It has become critical to explore techniques for modern day marketing that can result in generating business leads, as well as proactively keeping in touch with the existing patients. Digital Marketing for Doctors can be complicated, and it can take a lot of time including efforts to build trust with potential patients. To enhance marketing strategies, doctors should maintain an effective digital marketing plan.
This post will give you an insight into the various online marketing challenges experienced by doctors today and learn strategies to build a better online presence.
Digital Marketing for Doctors
The major advantage of online marketing for medical practitioners is not only to advertise, but they can also manage their brand better. However, this comes in handy when attempting to expand the reach and attract new patients. This enables doctors to reach millions of people via strategic social media and search engine optimization practice.
Digital Marketing can add value to your clinical practice in the following ways:
- Get Noticed
- Evolve and Grow
- Increase Patients
- Establish Brand Name
- Build Loyalty
- Interact with Patients
Digital Marketing for Clinical Practice
Today more and more medical practices have started to strengthen digital marketing for better reach and faster result. But, how exactly does digital marketing for medical practices works and how can this provide benefit for their audiences?
Read to find out how top digital marketing company in India can help you:
- Increase Patient Base: If you’re an influx of getting new patients then begin by optimizing the website and great UI for better user experience. Develop an SEO friendly website for better customer reach. Also, get direct traffic on the website through display ads.
- Brand Building: Brand building is an integral aspect of personal and business development. Differentiate your brand among competitors with a solid brand building exercise. Alternatively, engage with patients of social media (on multiple platforms) to generate awareness, establishing and promoting business strategists.
- Streamlining Appointments: Proving a facility to streamline patient appointments schedule, benefits both the health care providers and medical practitioners. Engage with the customer by facilitating appointment service on the website and following it up with Emails/SMS. An active Email or SMS campaign will help you to build a long-term relationship with clients. Additionally, retaining patients by delivering quality service.
- Relationship Building: Build and maintain a great relationship with patients. Create meaningful connections that will create lasting relationships. Perhaps, stay in touch with patients regularly through email marketing, newsletters, updated offers, and more.
Digital Marketing Strategies for Doctors
Digital marketing strategies comprise of various online approaches including Search engine optimization (SEO), strategic use of social media platforms, and keyword enriched website.
Here are a few tips to create a better digital marketing strategy for doctors.
Before you begin with building a strategy, search for yourself on Google (or any other popular search engine). Search to see it yourself, ‘how your practice looks in online searches’ through customer perspective. It’s easy for doctors to assume the most common way to gain customers is referrals. However, you should never doubt the customers potential to reach your name online. Well, searching yourself online will give you an idea of where to start your digital strategy!
2. Get a Professional Website Built
Being a professional in the healthcare industry, you may understand that only an expert has the best knowledge and can do the best job. Get in touch with an expert website designer who specializes in high-quality and responsive design. Perhaps, share your ideas with the developer and rest leave it to them. Similarly, you can outsource digital marketing service for quality results.
3. Get Found Online Through SEO
Internet marketing for doctors and hospitals continues to be challenging. In today’s competitive healthcare sector, it’s no longer an option for doctors to have a website. It’s crucial if you want patients and providers who can give referrals to find you online. According to a report released by Max Bupa, 39% of Indians search online for health information (Social Beat, 2014). If you need to draw attention on your online website, you need an SEO strategy.
Accomplishing top SEO ranking is not a one-time set-up. It may be time-consuming but requires profound learning about your own business.
4. Build Local Search Presence
Take an advantage of the ever-increasing online opportunity. Nearly 54% of customers search for local doctors online on a weekly or monthly basis (Softwareadvice, 2016). In fact, this figure is likely to increase by 2020, reflecting an increase in time spent by patients online.
When someone is in urgent need of the best doctor in the neighborhood, they turn online. They might get a referral or hear about it from friends while typically, they pull out their phone and head to Google. There’s where SEO for doctors comes in. By using strategic local SEO techniques for medical practice, you can ensure your name shows up when people in your area. Therefore, it’s important to build an online image that appeals to potential and existing patients, irrespective of the specialty your practice operates.
5. Get Business and Practitioner Listings
Ensure your both Google listing is claimed and verified for both business listing and practitioner business. You may ensure that both are verified for instances when the patient searches for any one of them. Moreover, as you finish with managing your listing, then also, add your healthcare services on all other local directories. For example, Practo, WebMD, Justdial, Medline Plus, and more.
6. Encourage Reviews from Patients
Studies suggest that most of the patients now use online reviews as the first step to build rapport with new doctors. However, nearly 65% of people form an opinion by reading anywhere from 1 to 6 reviews. Doctors should proactively ask patients to review their practice. This is absolutely essential as it strengths doctor’s online reputation.
In order to increase the possibility of receiving feedback, you need to directly ask patients to leave a review. Share the link with the patients to ask for a feedback. In general, encouraging feedback will boost your reputation online.
7. Remember Social Media
The main benefits of social media for doctors are that they get to stay in touch with their clients and they can also reach new people who may be interested in seeing the medical provider. Doctors can easily boost posts on social media and obtain more exposure, which in the end, will provide even more value for these targeted marketing efforts. Social media marketing strategies for doctors can help to improve a doctor’s online presence through marketing campaigns.
Plus, the use of social media in medical practice includes easy practice like share important ideas, relevant industry information and even provide medical advice. Social media marketing is also a very inexpensive technique when compared to other types of marketing. Medical social media marketing makes the digital marketing experience even more worthwhile. By implementing digital marketing properly, doctors can generate buzz surrounding their business, which will eventually help to generate more revenue for the practice.
8. The Power of PPC
Want more leads and bookings for your daily medical practice? If you’re not investing in Pay-Per-Click (PPC) advertising, you’re missing out. When you buy PPC Ads, each time a patient clicks on your Ad, you pay a small fee. There are other paid advertisement models like cost-per-thousand ads or CPM, where you pay per times your ad displays. This is how radio, newspapers, and TV Ad are sold. While PPC is a much better model because you only pay for the action taken on your Ads.
However, both search engines and social media platforms offer PPC service, but each of them differs in cost and effectiveness. If they’re done in the right way, for instance, Google Ads will drive a high volume of web traffic. Whereas it can get more expensive than other search engines.
On the other hand, Bing can be less expensive, but also not as popular as Google. Some of you may not experience much traffic, thereby, fewer appointment bookings.
9. Healthcare Email Marketing
Email marketing is the most traditional method of communicating and marketing. This marketing practice is the oldest, easiest, and least costly way to market you. When it comes to- Healthcare email marketing; it’s a crucial strategy for engaging and informing patients, regardless of practice size.
Email marketing for doctors facilitates medical practices to increase your patient volume. It’s one of the most cost-effective medical marketing services in the market. However, in order to avoid fall into patients SPAM emails, it’s important to build a thoughtful and informative Email Marketing Campaign that will benefit your readership.
10. Re-targeting to Physicians and Patients
There can be times when some people visit your medical practice website but won’t convert for bookings immediately. Some may only be looking for general information. While others are still considering as their second options.
Retargeting is an advertising process that follows people on the web after they’ve visited your website. Some of the most popular retargeting networks are Perfect Audience, change, and AdRoll.
By implementing these 10 digital marketing strategies, you’ll need to be ready to outshine the competition online! As you can see digital marketing for doctors is a multi-step process that requires knowledge, times, strategy, effort, and commitment. If you are too busy to deal with it, that doesn’t mean you should skip it. By investing in a qualified digital marketing company, you can reap huge rewards of a strong online presence while still having plenty of time to check patients.
Get Help with Your Medical Digital Marketing Needs
As you read this post, you’ll get an insight to expand your medical practice through online marketing. Hence, it’s the right time to get started with your digital marketing campaign for doctors. We are a leading provider of medical digital marketing and website development service. Our team at Search Markup is happy to empower you with information that will help you increase your website traffic and generate new leads.
Get in touch with us today, and learn how we could help you market your clinical practice and increase patients in quick time.