We at Search Markup Digital Marketing create integrated digital campaigns and long-term strategies to help you build connections in the digital world. We use the latest technology, innovative digital marketing solutions, and dedication to delivering a beautiful product which functions as per your specifications.
Why We Are Different
We don’t believe in selling you unnecessary things and whatever doesn’t work for you isn’t sold to you. We keep your interests in mind while providing bespoke digital sizes for all businesses.
Our Work Process
We don’t hire outsiders for our work. We carefully plan, analyze and test our products to give you unique and engaging solutions. We find out all we can about your audience, competitors and accordingly create a plan and a bespoke strategy.
Shaping Your Business For The Future
As consumer behavior always changes, it’s imperative that we monitor the present market conditions, your consumers and competitors and uses the latest technologies to create a rich and engaging user experience while shaping your business for tomorrow.
Advantages Of Digital Marketing
We personalize your digital marketing campaign so that it eventually leads to an increase in website traffic and revenue. Unlike traditional marketing, digital marketing lets you track each click made and measure every conversion generated. A strong organic search strategy helps reduce your marketing costs, improving your brand visibility helps increase conversions using paid advertisements or sending out beautifully designed email campaigns to targeted customers. As increased web traffic increases your revenue and sales, it’s important you maintain a strong digital marketing campaign using link-attracting unique and relevant content.
As each business and customer is unique with different needs and requirements, we create a bespoke digital strategy befitting your business and customers. As 40% of the world uses the internet, businesses have to develop strategies befitting the future. While it’s still popular buying desktops than mobiles, mobiles do have an important role in the buying process.As about 46% of UK consumers use their mobile for research purposes, organizations without mobile-adapting websites risk not being found on the desktop and delivering consumers to a competitor’s brand.
Our Digital Marketing Approach
Our digital approach evaluates the present marketplace conditions, learns more about market interaction and finds out more about the consumers’ buying process to structure your aim and objectives.
We use creativity and analyze user experience to ensure your digital campaign focuses on achievable goals. As search engines and consumers interpret websites, the campaign will take these factors into consideration.
Aim And Objectives
We will analyze your business aim and objectives to collaborate it with your desired online activities. Expected results Our campaigns lead to increased online brand visibility and website traffic, higher conversions and better keyword rankings.
Your website content, color scheme, speed and functionally of your website influences your target audience. We accordingly align your website with your brand and the search engines’ interpretation of your website.
We carefully consider how your customers interact online, how your target market finds your website and how big your potential customer base is.
Let’s talk about the project you have in mind!
We are more than eager to listen to your ideas as having a unique strategy without any compromise on accessibility and usability are vital for strong online marketing strategies.
STARTING THE PROJECT
Organic search (SEO)
Organic search (SEO) involves improving website visibility through the search results of popular search engines like Google, Yahoo, and Bing.
The concept has changed over the years, and today emphasizes on creating and promoting factual and unique content the users require to help improve your search rankings.
As natural link-building is also a part, you’ll miss out if you can’t attract high-quality links to your website.
Why You Need It
You will not receive any traffic if your consumer can’t find your website. Without traffic, you end up without any return on investment, sales, inquiries or conversions. Only relevant traffic targeted to specific landing pages to sell specific products or services leads to a successful return on investment. With organic search, you have the advantage of building online brand awareness, trust, and love so that you are considered an authority in your industry.
This involves an in-depth audit of your website to ensure there are no technical drawbacks hindering your website performance. You end up with a collection of proposed recommendations which shape your SEO aims and objectives.
Our in-house team or a third-party development team ensures the amendments are correctly implemented. On-page audits ensure your website is built based on SEO industry standards and a website structure with easily accessible content to search engines.
Our experienced Glasgow SEO consultants will ensure your practices are not limited to the crawling activities of search engines and there’s nothing on your website that Google or other search engines will consider against their guidelines.
They check everything on your site using a structured SEO audit system which is cross-checked against the wider community’s best practices to ensure your business website receives the latest advice and recommendations.
Contact Search Markup Digital Marketing if you have any questions about your website’s technical aspects or potential drawbacks as it’s the only Glasgow SEO company which can arrange an in-depth technical SEO audit.
Local SEO concentrates on using a measured and geographically targeted strategy to attract new visitors to your website through local search result optimization.
You need a local SEO each strategy to target your local marketplace and to send the right message to the right people. This is an important strategy for local businesses to drive local trade inquiries.
Increased Online Brand Visibility
Various SEO strategies help increase your website’s online visibility. The best is writing 100 unique and high-quality content and promoting factual information for your visitors. Other strategies include building links to relevant and high-quality websites of your industry, including your website to Google My Business, formatting your website’s technical code, correct use of keywords and headers and creating SEO-friendly URLs.
Tools like Google analytics help you monitor your business to improve conversion rates which is important for marketing e-commerce websites. As SEO is not appropriate for all websites, there are other effective Internet marketing strategies to use like paid advertising through pay per click (PPC) campaigns.
As search engines always tweak and change their algorithms, this leads to changes in the websites’ average search result positions. As there were more than 500 algorithm tweaks and updates in 2010, businesses should follow Google’s guidelines to ensure they use a white-hat strategy all the time.
How We Work
Careful Execution and Planning Results in Effective Project Management
1. Everything Starts With A Conversation
We believe that effective project management is a consequence of careful planning and execution and that everything starts with a conversation wherein we understand your needs and requirements. This helps us develop a vision of your project.
2. Planning, Analysis, And Implementation
We here reach a project structure and plan what has to be achieved in the defined time-scales by taking a good look at your business, industry, and competitors. After planning everything, we put the plan into action to find out which strategy works best.
Your project requires continuous optimization to increase conversions and meet your aims and objectives.
4. Digital Marketing Strategy And Reporting
We can promote your idea and started generating sales/enquiries once your website or mobile app is optimized. We then give monthly deep insights and analysis about your website and mobile app analytics which can be compared to give a deeper insight on the progress of your project.
Which Matrices Will We Improve?
Digital Marketing Strategy– Creating Your Brand’S Holistic Digital Strategy
We use tested and proven techniques to create an innovative digital marketing strategy to generate qualified traffic to your website and become an authority in your industry.
We analyze and learn all about your business environment and competitors so that we can act better and understand your audience needs. This helps us plan our next steps to show you what we can achieve. We thus achieve what we had set out to by using a structured approach to planning, research, implementation, testing, and optimization.
As digital marketing campaigns work best with unique and engaging content, we suggest using an intuitive approach which not only reaches your brand ethos but also promotes it in a stunning masterpiece. We display your brands, integrity, values, and trust in our campaigns promoting your products or services.
Our digital campaigns bring together every digital channel to boost your cash flow, increase efficiency and capture relevant data to create a visually stunning end product all in a matter of months.
Display Advertising / Retargeting
Craft an innovative digital marketing strategy using tested and proven techniques which drive qualified traffic to your website. Rise above the competition and become an authority in your industry.
Firstly, we will analyze and research your business environment and competitors. We can then act more efficiently and understand exactly what your audience wants. This provides us with the opportunity to plan out our next steps and show you exactly what we can achieve.
Through a structured approach to research, planning, implementation, testing, and optimization we can achieve exactly what we set out to do.
Digital Marketing campaigns work effectively when they are supported by unique and engaging content. We suggest an intuitive approach which not only delves into your brand’s ethos but promotes it in a stunning design masterpiece.
Our campaigns display your brand’s values, integrity, and trust while promoting your products or services. Overall, our digital campaigns should bring together every digital channel.
Benefit from increased efficiency, boost your cash flow and capture relevant data while creating a visually stunning end product.
We are able to create a bespoke strategy for you in a matter of months.
- Search Engine Submission
- High-quality directory submission
- Website audits
- Keyword research
- Search engine content writing
- Article creation
- Local & global search placement
- Keyword ranking reports
- Visitor traffic reports
- Page title & meta description optimization
- SERP snippet optimization
- Video & image optimization
- Website information architecture
- Social media marketing
- Link-building strategy & implementation
- Online reputation management
- E-commerce store optimization
- Blogging strategy
Social Media Management is all about creating a conversation, listening and engaging with your audience on various social media channels. In turn, this will create trust in the consumer’s mind and your product may be perceived positively.
The more your customers are exposed to your brand, through various channels, the more likely they are to respond to your status updates, read information related to your company and become brand advocates.
Social media is now seen as a highly efficient customer service management strategy as the majority of consumers now take to the internet to express their opinions of products and services. Social media monitoring and management can protect your brand’s values, trust, and loyalty.
We provide a variety of digital marketing solutions which can not only increase website traffic but also the revenue which is generated from your online shop.
Google Adwords is a cost-effective, targeted method of driving the right customer, at the perfect time to your website’s landing page. This type of paid advertising works on a cost-per-click model, whereby you pay Google a specific amount of money per web visitor.
The price you pay varies based on the keywords which you wish to target. The cost-per-click varies on many factors, such as marketplace competition. Once you start advertising your adverts are entered into an auction.
The more relevant and well-written your adverts perform, the less you end up paying and your adverts will be better positioned. Usually, this results in a high click-through-rate and increased volume of clicks.
Relevant and well-written adverts appear prominently on Google’s search results page. Your adverts are rated by Google and assigned a value. How relevant your advert is deemed depends on how well you have written your advert and how relevant the landing page is to your advert.
Advantage Of Using Google Adwords
Targeted means to drive relevant traffic to your website
– Tracked reporting for website conversions
– Reduced monetary risk involved as you only pay for what traffic you receive
– Easy to manage, setup or pause
– Helps increase prominence in Google’s search results page
Generate Website Traffic Instantly
When consumers are searching for the keyword terms on which you are biding and you have placed a well-written advert, you will start to get clicks the second the advert is matched.
Google Adwords advertising is also very agile. Organic search engine marketing or other forms of advertising may take weeks or months to achieve website traffic.
With Google Adwords, you can adjust your target audience in minutes. Therefore, by being able to adjust your pay per click campaigns instantly, means you can change direction efficiently.
Display Advertising / Retargeting
A challenge which many businesses can be faced with is how to accurately reach their target market in a cost-effective and timely manner. We can set-up and manage your display advertising and retargeting campaign, which will generate more leads and an increase in conversions.
Display advertising can take various formats, from static banners to video advertising. The use of rich media attracts website visitors’ attention so that they gain interest in the product or service and are compelled to find out more.
Social Media Management And Monitoring- Creating A Conversation With Your Target Market
Social Media Management involves conversing, listening and engaging with your audience in various social media channels to help develop trust in the consumers’ mind and give a positive image of your product.
The more your customers are exposed to your brand through various channels, the higher the chances of their responding to your status updates, reading company related information and becoming brand advocates.
Social media is an effective customer service management strategy as many consumers now use the internet to express their opinions of products and services. So our social media agency at Glasgow and Edinburgh will help monitor and manage your brand value, trust, and loyalty.
Better User Experience And Brand Management
Social Media Management improves customer relationships by managing customer service problems, dealing with customer complaints and engaging with consumers about the brand experience.
Reach out and engage with your target market through social media platforms while recruiting brand advocates on the way by being proactive and building relationships with followers by providing them with engaging and interactive content.
Reach us and Plan your Project
2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India
Telephone : +91-120-426-1400 Mobile: +91-783-848-5390
Search Markup Digital Marketing
2156, Sector 16A, Vasundhara,
Ghaziabad, Uttar Pradesh
Pincode – 201012, India,
Telephone- +91 120 426 1400,Cell +91 783 848 5390,