The beauty industry is booming and as a result not substitutes to opulence sector. In the 21st century, where the per capita income on Indian’s is $2,041.091 (CECI Data, 2019), there is a greater shift to the beauty market. The Indian cosmetic market estimate to $6.5 billion expected to grow to $20 billion by 2025. The question is why and how the cosmetic industry experiencing a steady growth of 4.3% in 5 years.
Why Beauty Industry is growing in India?
With the improvement in the purchasing power of the consumer, the demand for the beauty products increasing. Another reason being an increase in image consciousness of the Indian clientele. Many global beauty brands start to set footprints in the Indian market. Some of the upcoming brands like Mac Cosmetics, L’Oreal, Willa Professionals, and Estee Lauder.
Social media and influencer market is playing a crucial role to spread awareness about the beauty industry to develop fashion consciousness. Not only among metro cities but also in tier 1 & tier 2 cities. Therefore, beauty brands consider the golden opportunity to expand beyond the tier 8 cities. As well as generate handsome revenue across the country.
How social media contribute to the beauty market?
The social media pervasive an important role to spread awareness about beauty products. Thus, making consumers aware of the latest product updates, reviews, and establishing trends. The beauty industry plays wicked by playing by developing a new market. It has become the norm for beauty companies, including multi-brand aggregators to have a cynical social media presence.
The pervasion of social media is playing an important role in spreading awareness about cosmetics products, making consumers aware of reviews and establishing trends. It has become a norm for cosmetics companies and multiband aggregators to have a strong social media presence. The marketer took an immense opportunity for evolution in digital marketing.
New age social media competition
Beauty brands compete to have an aggressive product and convey the conventional message to their audience. Moreover, consider that the industry is paragon to the huge growth of digitization. Thus, digital marketing has become a momentous tool to build a relationship between consumers an brands. Let’s now take a look at the top 3 beauty brands sector popular digital marketing strategy.
1. Estée Lauder
No brand like Estée Lauder has a grown in recent year. The company with a diverse portfolio of brands is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan. The company largely geared over 425k follower on Twitter. Indeed, with a 100% digital marketing campaign with tweet and videos on the YouTube channel.
Recently, the brand launches a #DoubleWear foundation for flawless skin. With 24-hour staying power. The brand launches a video promoting the longevity of the foundation with the title “Wear Confidence | Double Wear Stay-in-Place Makeup”.
Estée Lauder continues to promote the campaign across channels, also using tutorials, and another form of content distribution. Thus, to generate engagement and hype around each new product launch.
2. The FaceShop India
Content marketing has been heath for the brand The FaceShop India. Voted as the best Korean Products at Nykaa, the FaceShop is South Korea-based skincare and cosmetics manufacturer. With a major focus on helpful and informative content, the brand made its presence in India through influencer marketing.
Face Shop India official Instagram post offers a constant stream of how-to’s, tutorials, and DIY-related articles – aiming to instill a desire for the product as well as increase value for existing subscribers. The brand cleverly involves in PR activity with informative content.
3. Herbal Essence
How can we stake to miss out on this brand? Despite Herbal Essence being one step away from a make-up routine – hair care products are big business. With over 48.9k followers on twitter, Herbal Essence dominates for the space with shred marketing campaigns.
Combining with experiment elements in digital marketing, they are involved with creating content exclusive hairstyles and care tips. The brand is introduced by Clairol. The brand presence on social media influence the audience with the benefit of cruelty-free products.
Here was our pick for top 3 beauty brands using digital marketing services at its best. If you are looking forward to a great marketing strategy look no further than hiring a Digital marketing and SEO consultant. A digital marketing specialist helps business to increase organic and paid traffic to your website with online internet marketing.