How to Set Realistic SEO Goals

By Sonu Pandey

February 8, 2019

How to Set Realistic SEO Goals

By Sonu Pandey

How to Set Realistic SEO Goals

How to Set Realistic SEO Goals in 2019

Get your Free Website Audit Report

At the beginning of the new year, every company sets new business goals. What milestones your company has planned for 2022?

Similarly, an SEO professional should exercise mapping SEO strategy each year aligned towards realistic SEO goals. Here are three steps for setting the SEO action plan 2022:

  • Define targets: Where do you want to rank?
  • Establishing SEO objectives benchmark: Where are we now?
  • Developing an action plan: How to read a goal?
  • Add edit marketing objective for your SEO audit

Now, let’s discuss SEO goal 2022 in detail:

Define targets: Where do you want to rank?

Every SEO professional should be able to determine what success looks like by the end of the year. However, success is measured in terms of numbers. Here are a few key points you can set a path towards business goals:

Organic Search Goals
  • Number of visitors/ traffic
  • Revue growth from existing customers
  • Revenue growth from new customers
  • Retention and lowering churn
  • Local SEO goals

Once you set metrics for your team, you will be able to measure results. Thus, defining targets is the first step before defining an SEO strategy.

Establishing SEO benchmark: Where are we now?

By now, you should have a clear understanding of the number of customers, leads, visitors, and opportunities your website needs. A website needs to add value to a business’s overall marketing goals. Wherefore, your potential to achieve SEO goals 2022 can be measured based on the series of the benchmark. While this is defined in the brand’s current positioning.

Goals of SEO in Digital Marketing

What are the strategic goals SEO can fulfill

  • SEO Share of Voice (SOV): A share of Voice (SOV) allows us to understand how well a brand ranks based on keywords or topics. For SEO strategy objectives what percentage of those your brand rank on the first page of Google Search Engine? The activity (search engine marketing objectives) gives us an opportunity to benchmark against both direct and indirect competitors. In fact, it helps to understand the segment of content that ranks well with targeted keywords. Not only this, it exposes new content distribution platforms to reach an audience.
  • Competitive Ranking Benchmark: It’s time to do a more thorough competitive analysis. Analyze relevant keywords that your direct competitors are ranking. You can use a range of free to premium smart SEO tools in 2022. You can use SEMRush to find gap analysis.
  • SERP Benchmark: Analyse SERP traffic from an organic, referral, paid other sources. Identify this benchmark to evaluate growth from 2020-2022. This benchmark signifies your site’s potential to scale into next year.
  • Conversion Rates: Your conversion rate is the percentage of web traffic that achieves desired goals of conversion out of a total number of visitors. However, the facto depends on the marketing team’s efforts to convert visitors into leads and leads into customers. Identify these conversion rates on all platforms along with the quality of visitors and leads.
  • Rich Snippets: Google is constantly adding new features like rich snippets in SERPs. As an SEO professional, you can take advantage of these opportunities. Benchmark the percentage of rich snippets your keyword ranks against competitors. This will help you to identify content formats and markup that could take advantage of rich snippets. SEMrush and MOZ both offer this type of analysis to measure this over time.

Developing an action plan: How to read realistic SEO goals?

SEO success is aligned towards achieving types of goals in seo:

  • Increase website traffic
  • Improve traffic quality
  • Increase Leads
  • Improve the quality of leads

These realistic SEO goals and objectives depending on sub-factors including your benchmarks, search volume, competition, and budget. However, by refining measurable SEO goals down an action plan, you can prioritize the marketing investment budget.  Thus, can work on all sub-factors following examples of smart SEO goals.

SEO Goals for Business


Realistic SEO goals primary factors that will affect your SEO goal-setting are resources, timeline, and budget constraints. You cannot expect fast SEO results with no internal support and zero budget.

Sonu Pandey

Sonu Pandey

Sonu Pandey is an internet marketing strategist and digital marketing enthusiast. He has a passion for digital marketing and likes to coach people on how they can use it in their business. He has always believed that the best way to achieve success was through hard work, which he puts into his professional life as well as his personal life. His favorite hobbies are reading books, watching movies, listening to podcasts and taking long walks with his friends.

Leave a Replay

Lets Work Together

You are in Good Hands

About Search Markup Digital Marketing

Search Markup Digital Marketing is an agency for Digital Marketing Services and Solutions. We provide online marketing services including Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Online Display and Search Ads, Online Reputation Management, Online PR, Content Marketing, and Conversion Optimization.

Serving to (Delhi-NCR) from Vasundhara, Ghaziabad, Uttar Pradesh, India

Recent Posts on Online Marketing Services

Thoughts on Internet Marketing Services

Like Search Markup Digital Marketing on Facebook

Follow Search Markup Digital Marketing on Twitter

Search Markup Digital Marketing Services Introduction

Search Markup Digital Marketing on Instagram

Search Markup Newsletter Sign up

Search Markup Digital Marketing offers Online Internet Markting services from India to its International and Indian clients.

Also Read

Online reputation management services
Team Search Markup

How to Choose the best Online Reputation Management Services in 2022

When it comes to online reputation management, there are a lot of options out there. But how do you know which service is right for you? Here are a few things to keep in mind when choosing a best reputation management service: First, consider your needs. What kind of reputation do you want to create

Read More »
Best Content Marketing Services Company in India
Content Marketing
Team Search Markup

Best Content Marketing Services Company in India 2022

If you’re running a business, you know that marketing is essential to success. But with the proliferation of digital media, it can be tough to know where to focus your limited time and resources. That’s where content marketing comes in. Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable,

Read More »
Scroll to Top