Local Search Engine Optimization revealed. This handy local SEO guide will help you to capture the potential target market with a unique marketing strategy to attract local customers.
When discussing digital market series by Search Markup, we started with the following niche
- What is digital marketing?
- Guide to website designing
- What is search engine marketing (SEO)?
- SEO tools and techniques
- What is content marketing?
- How to start your own blog?
Once you have master digital marketing, SEO, and content marketing. Now, it’s time to learn ‘Local SEO’. So, let’s begin –
What is Local SEO?
When searching for local keywords on Google search engine for instance ‘Hair Transplant Clinic in Delhi’. Google will display random local search results.
The local search featured snippets maximize business conversion. This is why? Majority of online users rely on local results when searching for a targeted keyword. Besides, these local results profile exhibit ‘call to action’. Currently, Google is limited to following a call to action buttons:
- Learn more
- Get offer
- Sign up
- Buy now
The business should be adequate to suit any need. But, before you get into ‘ how to design a Google business listing’, first we’ll discuss, ‘what is local SEO?’.
Local SEO Definition
Local search engine optimisation (also known as National SEO) according to Wikipedia – “is a process affecting the visibility of a website or a web page in a web search engine’s unpaid results (SERP- search engine results page) often referred to as “natural”, “organic”, or “earned” results.”
Local SEO is an effective approach to market local business. As it helps to promote products and services, especially, when customers are looking for them online. Although, the approach is utilized using a combination of great local SEO tactics, some of which differ from standard SEO practice. In fact, some of which are far easier than managing local SEO.
Difference Between Organic SEO and Local SEO
You might be wondering – what is the difference between SEO and Local SEO?. When it comes to SEO vs local SEO, many businesses get bewildered. Surveys suggest that, 90 percent of consumers use search to find local information. Which means, is business ain’t optimize for local search, they’re losing 80% of potential customers. Consequently, local visibility is critical especially for small business to stay relevant.
Local SEO Statistics You Should Know
When approaching local SEO searching here are 10 statistics you should know:
- 46% of searches on Google are looking for local information (Seo Expert Brad)
- 97% of people find out more about local business through the internet (BrightLocal, 2017)
- 50% of searches are based on ‘near me’ converts in-store visit (Mediapost)
- 92% of searches pick results on the first-page local search results (Hubspot).
Thus, developing a local SEO strategy is no longer a topic for debate. There are millions of customers using local searches to reach small business like yours. The above trend clearly proves that consumers are looking for local business. If you are still now sure, then here we have 6 more reasons to local search strategy.
6 Reasons Your Business Needs Local SEO Strategy
- Local business is key to mobile traffic: 88% of customers use local searches to find business in neighborhood via mobile devices. These users either call or visit the business within 24 hours. Similarly, 33% of mobile users search local companies are looking for the location (Hubspot).
- Local SEO add values to business: Adding or claiming business profile on internet add values to your business by delivering it authenticity. Everytime you create a new local directory listing one step closer you are to automate location data.
- Excellent marketing strategy: Local SEO strategy for small business is a core marketing strategy. It optimizes correctly, will boost traffic, generate leads, thereby protect online frauds.
- Refine yellow pages: Google crawls data when user enter request. The request can be from finding the best Mexican restaurant to best salon service in the area. With the help of Google places, all relevant information like site, address, reviews, contact details are made available to the target user.
- Increase site rankings: It is imperative for business to grab attention of customers in the area of operation. With Google Local make it count when someone finds you searchers or maps.
- Promote your business: Small business can be in great benefit of Google Local SEO. In fact, you must not spend any money on television ads or print ads. Follow simple steps my listing your business on Google Places. This will aid you to promote your business products or services in local target market. Moreover, it is a cost-effective approach to promote your business online.
Finding Local Competitors For Small Business
Running a list of local keywords through search engine will give you an idea. You can create an exhausting list of local competitors using multiple keywords. Do not limit yourself to traditional keywords. Besides, include long-tail keywords that you want to rank in your geographical location.
It is imperative to choose competitors those are realistic players to your business. Contrary, avoid selecting competitors big players in the industry. Nonetheless, the large brands will help you analyse competition later in off-page local SEO. Furthermore, competitors are divided as Local SERPs (local search engine ranking page), Off Page, and On-Page. Let’s discuss each category carefully:
1. Local SERP Competitors Analysis
Begin with comparing Google business accounts with your competitors. Analyse their potential by visiting their profiles.
Google Review and Rating
Google review and rating is a significant feature to prioritise. For example, the more reviews you attain, the higher star ranking you’ll have. As a result, gains domain authority among customers. Thereby, increase conversions. Tip: Include Call To Action page to encourage customer feedback. Checkout reviews on Best hair transplant in Delhi
Personalization your Google business listing account to advance user exposure. For example, add office and team photos. This will enhance page personality and give user an insight. Furthermore, you can optimize each photo to business location to improve local visibility.
Local citations activity is a key segment to consider. As it contributes to increase local presence of your company. Furthermore, competitors citations analysis will facilitate as you determine valuable directories for your company. A simple approach to see how directories appear in the SERPs would be to ‘site search’. Here you can correlate number of local citations to add for your local business.
NAP ensures all vital information included in your business listing. NAP stands for name, address, and place. More the information, the better! Moreover, make sure you have entered correct HTTP/HTTPS protocol as site link. Hence, it is critical business information required to rank high in local business listing.
2. On- Page Factors
On-page local SEO factors is important to optimize in order to rank for keywords with targeted audience. There are few things you need to consider while implementing local on page site optimization.
Search Your Competitors
Search your competitors in SERPs. You can use a crawler tool like Screaming Frog Spider. The crawler software is a easy desktop program which crawls website links, images, and more. Importantly, it analysis page titles, meta descriptions, header tags, content length, targeted keywords, and backlinks.
Improve Schema Markup
Schema Markup is another on-page factor when searching for structured data. Schema is a latest technique for optimization. It is known for its authority, significance, and differentiation from competitors. Therefore, Google encourages site owners to facilitate structured data like schema as it offers useful insight to users.
Schema Markup can be of various categories depending on your site service. The major form of schema-markup is local business, events, product or service, job listing, booking or appointment. Moreover, it allows site to look attractive in SERPs. Take a look at this activity when you search ‘Why UDTS is so popular’.
Smart Social Media Activities
When evaluating off-page optimization a profitable place to begin is with their social media presence. Analyse competitors social media strategy. Investigate how frequently they post as well asses user engagement. For instance, determine the number of user likes, comments, and shares on multiple posts. Moreover, analyse what is their social following.
Asses Competitors Backlinks
Backlinks are important element for link building campaign. Assess your competitor’s website performance, traffic driving backlinks, and overall online authority. Especially, when backlinks are essential ranking factors, this can be a major activity why your competitors are ranking higher. You determine competitors backlinks using backlinks tools. Learn more: Best backlink checker tool online.
Local search engine rankings are profound. But analysing competitors local SEO strategy can be a game changer. By following above mentioned steps, you can grow your local SEO marketing strategy. Thus become a dominant player in your neighborhood. In addition to enjoying outrank competitors primary terms.
7 Top Local SEO Tools That Work For Small Business
Local SEO has become important than ever. As local competition is increasing due to prevalence of smart competitors with intelligent SEO expertise. Has resulted in presence of utilizing clever local SEO tools. Here is our list of top 7 local SEO tools:
1. SERP Checker for local SERP analysis
SERP Checker lets you analyse local search results for more than 30,000 locations worldwide. The local competitor’s analysis tools compare your site with competition by using 45+ SEO metrics.
2. Moz Local
Moz is the most popular local SEO tool. The Moz Local tool is designed to help business boost the local visibility. Therefore, by ensuring local listing is correct, consistent, and visible. Subsequently, it offers a local business listing management software with complete local citation review monitoring.
Brightlocal is fastest and easiest to use reporting platform for local SEO. The platform is used by over 3500 advertising agency. Importantly, monitor competitors social media strategy across 20+ sites. For instance, Facebook, Yelp, GMP, Tripadvisor, and Foursquare.
SEMRush is all-in-one platform. SEMRush local SEO tool is powerful digital marketing suite. Helping you with analysing competitors SEO, pay per click PPC, content, and social media. The platform is used by over 30 lacs SEO marketing company.
5. Whitespark Local Citation Finder
Whitespark is full-fledge SEO company that provides several SEO tools. The distinguish feature point is they offer tools to multi-location business to manage local citation. Thus, the tool is ideal if you want to track rankings, build local backlinks, increase local rankings, and manage local search.
6. Screaming Frog
Screaming Frog desktop crawler is an innovative search engine marketing agency in India. It crawls website, links, CSS, script, and apps from SEO perspective. Thus, allows you to generate XML sitemap to submit to Google, Bing or Yahoo etc.
Ahref helps with backlink checking. Backlinks are important for local SEO. In fact, many SEO experts believe that backlinks are enough to top Google Ranking. Another great way to optimize in local communities is create backlinks for local SEO landing pages.
How To Create And Optimize Local SEO For Small Business
Creating and optimizing your business listing is undebatable. Many people find it difficult to set up their business listing accounts. Follow this easy to follow guide to set up business listing profile on popular platforms.
Google My Business
Google My Business allows small business to localize their brands. Where you can add your business profile, website, contact information, and more. Once you list your business, you can rank in localize list. Localize list is Google business listing which attracts customers in the neighbourhood. The users those are looking for products and services you are selling near them. Let’s get into ‘how to optimize Google business listing’.
There are a variety of questions Google wants you to answer. Incorporating information in the business listing adds value to ‘how your business performs in Google local search’. Thus, making it easier for customers to find your business on google listing. Let’s see what inputs information Google ask for while creating a listing. Follow these steps to create Google My Business Page:
- Go to Google My Business Page
- Enter Your Business Name
- Select Business Location
- Enter Address
- Choose a Category
- Enter Phone Number and Website
- Verify Your Listing
Bing places for local business is absolutely to take advantage of the massive potential. It enables local business owners to list their business on Bing. You can also manage free service using Bing places apps. However, Bing places are equivalent to Google My Places. Here is an easy to follow steps:
- Go to Bing Places
- Click on ‘New User’ to claim your business
- Go to ‘Claim or add your business manually’
- Select your business type
- Enter business name and location and click on ‘Search’
- Add photos and information
5 Local SEO Marketing Strategies for Small Business
How Local SEO and Organic SEO Affect Each Other
There is certain SEO practice that boosts local and organic rankings For example while claiming your business directories on local page, you are also backlink. Link building effect on local SEO is equally crucial.
These local listing citations tell search engines where your business is located. In fact, the local citations link building optimize your search results. Therefore, ranking algorithms count as a link building strategy that helps organic SEO efforts. Since search spiders determine number of backlinks into account as a ranking factor.
Similarly, an on-page local SEO activity boosts organic SEO such as writing locally focused blog post. Search engines like unique content, while local SEO get active with they find local relevance content. However, it also depends on your organic SEO efforts.
Indeed an effect local SEO strategy with optimizing both local and organic SEO efforts. Thus, improving your website ranking projects your digital marketing efforts. Remember if your SEO is effective it will help customers find your business. While you want to ensure search engines robots know what your business is about. Consequently, think like potential customers who are searching for products or services like you.
How Local SEO Service Company Can Help You
There are several benefits of local SEO services. They manage SEO projects to help you expand your business in aroorunfing area. They can help you get keywords optimize in your site content. Add your business in local directories. Finally, boost your brand online local visibility.
What is Local SEO Services?
Local SEO services can help you boost your business locally. When a customer search online or look for a business nearby, then they will come to the nearest location. Local SEO services will help you get higher conversion, higher rate of investment, business credibility, online reviews, and a locally optimized website.
What is Local SEO Services Pricing and Packages?
The pricing largely depends on the Local SEO packages you enrol. Local SEO company builds customer pricing and packages according to their requirement. This may including the following segments
- Market research
- Competition research analysis
- Business research
- Keyword search
- Website audit
- Content creation
- Monitoring local listing
- Optimize landing pages
- Create unique URLs
- Claim Google maps, facebook map, bing map, wikimapia
Local SEO Services in India
Search Markup will help you refining business strategy with ground-breaking logical and intelligent digital strategy. Having a good dictates ‘how’ you travel on the path you have chosen and powerful execution ensures you are checking in along the way. Our local SEO services in Delhi focus on worldwide model.
- Local Search Results Strategy
- Implementing Local Schema
- Image Optimization
- Content Creation and Optimization
- Keyword Research & Targeting
- Local Business Listing
Get customize local seo package from your local SEO experts in Delhi, India.