Google is heavily invested in the best technology. Search Engines have become more intelligent than ever before. Google is now directly answering queries on result pages. Whereas the majority of the voice-activated search queries is increasing. Thereby, website operators are in dilemma that this could directly impact their optimization strategy. While, for marketers, it has become important to identify and adapt these trends.
The internet has become a primary place for a customer to search for products and services. With so many customers online, it is essential for marketers to establish their online presence. Staring a website and blogging ain’t enough for survival. With huge competition in the market, adapting with SEO 2021 strategy has become significant.
What is SEO?
Search Engine Marketing (SEO) is a marketing strategy to gain website traffic. It’s a most effective way to grow your business in an increasingly competitive marketplace. To ever-changing environment, success requires implementing the latest best practice. This can be achieved by establishing authority with Google.
The Future of SEO
SEO 2021 predictions are like a hurricane. Nobody knows where SEO is heading in 2021. As a result, it’s more difficult to develop an effective SEO 2021 strategy or guide. As we have entered 2021, its the right time to acknowledge 2018 SEO. The past year was bright for organic search. Since Google continues to refine its enigmatic search algorithm to deliver users the most relevant search results. While SEO professionals take a note at growing trends in SEO 2021 that are poised to be the future.
Overview of the best practice and SEO 2021 trends.
If you look at SERPs today, you’ll notice high competition. On the other hand, Google AdWords take the majority of space in search queries. Depending on the query, you can a different form of Snippets place in front of the organic search results.
So, what are snippets? A snippet is a programming term. They are microformats of small HTML patterns. These microformats signal information about a website to the SEO crawlers. Moreover, snippets can be broadly classified as Paragraph Snippets, List Snippets, and Table Snippets. Ordinarily, they are formally defined as operative units to incorporate huge programming information.
The more information a search engine knows about a website, the more accurately it can rank it. According to SEMRush, 11.3% of SERPs now have featured snippets. Typically, search engines will reward you with better ranking if you can give an honest description. Snippets often make your content more appealing to the customer. This result as increased clicks improved ROI and improved SEO.
Action Plan: How do you get your content to appear in the Featured Snippet? Crafting rich snippet can be complex. But with our complete one-to-one guide, it will get easier than ever before. There are two different ways to add Schema Markup to define rich snippet to your website pages. The first method is using a plug-in which is an easy process and another method is to add manually which can be complicated for beginners.
Practical Tip: In 2021, will be more difficult to be visible in SERPs. In order to optimize content, you need to be more strategic for your website. The more you need this with the content, the better you will rank.
Read more: How To Boost SEO with Schema Markup
Internet users are increasingly turning to their smartphone for online searches. It makes a lot more sense, as smartphones are portable to carry around. When in public places, people want to whip out their phone to perform a web search.
Fortunately, 2021 is the year of Google mobile first index only. So if you’re site is not mobile optimized, you’re losing onto a large number of mobile traffic. As we talk about mobile first indexing, Google algorithm will crawl the content optimized for mobile. Relatively this concept is practical as eliminates the broken links in indexing content.
Action Plan: How To Optimize Website for Mobile in 2021? Follow these basic steps to make your site mobile-friendly. Firstly, ensure that your site is adaptive to any device; mobile and desktop. In order to make mobile site adaptive, always scale images using responsive images. Secondly, use short, easy to read meta titles and descriptions for a mobile device. In fact, avoid pop-ups that cover your content. Lastly, avoid long-form content for better traffic and higher ranking.
Practical Tip: Don’t use mobile as an excuse for cloaking. A well-structured data rich snippets can hook your content on top of mobile search results.
If you have not optimized your website for mobile, then you should do it in the year 2021.
Is Voice Search the next big thing in SEO 2021? According to ComScore, 50% of all searches will be voice searches by 2021. For millennials, the rate is much higher than 50%. While one-third (Google) of online queries are made via voice search on mobile phones.
Knowing that smart SEOs are starting to optimize their website content for voice search.
Action Plan: How To optimize a site for Voice Search? While voice recognition technology has drastically improved, it still presents results from traditional online searchers. The difference is presented to the searcher and the device you’re searching through. First, your content needs to rank high in search results. It is found that Google tends to source voice search answers from results ranked Top 3 content.
Secondly, add a featured snippet. Make most of the Google latest feature of snippets. It was revealed that 4 out of 10 (Backlinko, 2021) search results come directly from featured snippets. Lastly, include question answer in your content. The vast majority of the voice searches is based on questions. For instance, How to cook pasta? Or What is the best Coworking Space Near Me? When happens, Google picks the content that contains answers to these questions.
Practical Tip: Due to the fact that the customer communicates directly with the search engine in voice-controlled searches. As a digital marketer, your focus should be more on longtail keywords when optimizing content. Read best keyword research tools for SEO 2021.
The website optimization score is what matters for rankings in 2021. Fortunately, site optimization and result tracking both are in your hands. Regardless, of the website domain, you need to ensure that your site is accessible across all browsers. With 2021 the online competition will be higher. Even if you have the effective website design online but it takes ten seconds for a page to load, your website user will not have an enjoyable experience. Thus, this means a higher bounce rate.
Action Plan: What is the best practice to optimize web page load time in 2021? Begin with minimizing HTTP requests for the different segment of pages, like images, CSS, scripts etc. Also, reduce file size by compressing them and combine common files to reduce request. The goal is to get your website ‘up to speed’. A faster site will enhance overall user experience and contribute higher organic ranking.
Practical Tip: An easy way to see your website is responding correctly, check Page Load time Online Tools. For instance, Pingdom tools, GTmetrix, PageSpeed Insights, WbPageTest, etc.
Read More: How To Reduce Page Load Time
Content as a marketing strategy is favoured for marketers. Therefore, it will content to be for the year 2021. Crafting a quality and engaging content informs consumers about the website. A prominent content indicates that the company cares about helping people. This also adds to brand image.
In terms of content, 2021 will be no different to influence in search rankings. Content creation will always be core business SEO strategy 2021. However, with thousands of content writing and content marketing solution provider popping up each year, the market is getting competitive. The competition for high-quality content experiences is likely to be as rich as ever in 2021.
Action Plan: How To Create SEO 2021 Content Strategy? With Google Algorithms becoming better and better, it still requires content to determine the relevance of web pages. Strategic content planning and implementation involves
- Prioritizing latest topic themes
- Content layering to gather consumer information
- Optimal internal linking for conversions
- Identifying opportunities
- Regular upkeep and maintaining existing content
Practical Tip: Check and update content regularly to ensure they remain unique as well as offer value. The perfect content strategy will include testing your content before you invest. Use word counter analyses to support content you in writing text. These shows which keyword to use in your text to make it relevant in relation to the search term. Lastly, make sure that you do not stuff keywords in your text.
Read More: Top 10 Content Planning Tools
Checklist for SEO 2021
- Add markups to your website so that Google can use rich snippets structured data to increase rank on SERPs.
- Develop a website that is perfectly optimized for both mobile and desktop users. This will make easier for Google search engines to crawl and index your website.
- Try to optimize your website image, content, etc to decrease page load time.
- Focus on building content to engage customers especially on voice search.
Looking a Year Ahead On 2021 SEO Trends
In 2021, SEO trends will be deeply influenced by enriching content experiences. While keyword relevance and backlinks are likely to remain a substitute strategy. However, a local business site that boosts their ranking by achieving “authority”. Amazingly, this can be achieved by creative amazing niche content. This will result as improved SERPs for consumers.
Although, next-gen consumers are looking for a solution that is near to them. The local business that is experts in their domain can easily capture these consumers. With the rise in competitive websites, those are backed by digital marketing services will reap more rewards. At the end of 2021, only those who work hard will be the ones who rise to the top.
What are your thoughts on the SEO landscape for the next year?