The website is an essential part of any online business. Potential customers need to find out about who you are and then help them get in touch with you. If your website is not optimized, it means you are simply throwing your money out from the window! Well, in this case, you must know how a search engine works and how it impacts website development.
So, let us first understand how a Search engine works.
So, for example, when you want to know about anything, most of us look for Google search. You must have also heard people suggesting “Google it”. Here the question comes, why don’t people ask you to search on Bing or yahoo and why is Google always preferred? The answer is easy, in Google you get answers for your search in the first few results displayed.
Google shows the most relevant results with the help of Algorithms. With the right results from Google, users feel satisfied and get more dependent on any online search. Which has made Google the first choice for marketers to display their ads? This makes Google earn around 96% of revenue from its advertising platforms and execute regular algorithm updates to offer the most relevant search results.
You must be thinking how a Search Engine can define whether your website is the perfect fit to show among the top search results for any query?
Well, there are many factors responsible for it however the most certain are mentioned below. Have a look.
- Crawlable: With this Search Engines first crawl your website using bots and then index your web page in its database and give it rank to show it as a search result.
- CTR (Click-through rate): It is about the number of users clicking on your website page when it’s suggested by google search engine.
- Bounce rate: It is about how users intermingle with your website Whether they are spending more time on site, reading your content, clicking on links, filling up the details or exiting your web page immediately. It is the most important factor for ranking. If you have a lower bounce rate that means your webpage is being liked by users.
Top 10 mistakes you must avoid
Those were the days when SEO was only about creating backlinks. Today, it has completely changed and now SEO and web development go parallelly. To grow your online business, you must know how to bring your website to the top search. Have a look at some common mistakes we do that are killing your online business
Unclear messaging and Clumsy Navigation
This sounds obvious, but if your website doesn’t tell who you are and what you do easily, it’s creating a big hurdle. These two things confuse the visitors and waste their time figuring out whether they are in the right place or not. Avoid keeping the key content in a folder or giving a strange title that is clumsy to understand. Remove irrelevant information from the webpage and make your search bar easily visible.
Slow loading speed
Nobody likes to wait. If your web page takes more than 3 mins to load, it will infuriate the user and be fined by Google. To improvise on the speed, first, check out the GTMetrix and necessary corrections. Also, check the image size on your website as it takes more time to load if the image is bigger.
No mobile optimization
Today mobile is a handy way to search for everything. If your website is not mobile-friendly, it will annoy the visitor as well as penalized from Google. Hence you cannot afford to lose this part. Just get it checked on the mobile front and get it fixed if required.
Incomplete titles and descriptions
When a user searches anything in Google, it finds out the most relevant website based on its title or description. The crisper and clear it is, easier for Google to find the relevant keywords and show your website as a result.
No SSL certificate
SSL Certificate offers authentication to your website as well as protection to user’s information. In the absence of this, visitors will feel insecure that will lead them not to visit your website again. Many times a user gets a warning of an unprotected website that impacts the traffic on your website.
No clear call to action (CTA)
Even though your website is good, there will be no visitors if you have no CTA. You must find out that one thing about your website that will attract users. You can have specific highlights to stand out and ensure it is well-designed, intended, usable, and offers exactly what users require.
Showing so many things at once
Keep your web pages easily accessible and try not to bombard the user with a lot of information at once. Offer what a visitor is looking for. If the visitors receive a lot of irrelevant information, it’s obvious that they will exit the website immediately.
Technical issues and Broken links
This can harm your leads by creating a bad user experience. Moreover, it will lower your SEO efforts which will in turn rank down your website’s spot in search engines. Keep a track of all the links on your website at least once a fortnight.
The presence of such pages will lower your Google ranking. Try to update your webpage content with relevant information regularly. Take the help of Screaming Frog and Google Analytics to do the quality audit of content.
A site map is a valuable tool that helps Google to find web pages easily. Google will rank your website’s pages that will improve the chances to get more visibility on a search engine.
I have assembled a few suggestions that can help you further improve your website’s credibility and lead you more traffic.
- Ensure your website developer has a basic knowledge of SEO and Search engine bot.
- Make your website clear and easy to understand. Structure it as per the user’s needs.
- To know any technical flaws of your website, run it through the GT matrix or Google Speed Test.
- Revamp your website if it’s too old and has many issues.
- Take the help of experts to develop and do digital marketing for your website.
Hope this article will help you improvise your website and bring you more business. Just keep in mind, it’s simple to make a website, but it takes real efforts to make it work for you. All the best.